1980-9-2 · of a product line change (i.e. the product line can be expanded contracted or maintained) and the conditional choice related to the magnitude of any product line change (i.e. how many products to introduce or withdraw). We show that there are important substantive insights to be gained by analyzing the product line decision in this fashion.
2020-7-5 · Yeah 11 460. If we could avoid 11 460 in fixed costs then the total costs we would avoid would be the 18 540 plus the 11 460 in fixed costs for a total of 30 000. Exactly equal to the revenues we would be giving up. So at that point we would be indifferent to keeping or dropping the product line.
Product Line Decision A group of products that are closely related they function in a similar manner are sold to the same customer group are marketed through the same type of out lets fall within given price ranges. The company must manage it product line carefully. It can systematically increase the length if its product line in two ways.
2012-6-17 · i) Product line stretching it means when company adds a new product by stretching the product line by upward downward or both ways. ii) Product line filling it means adding a new product within existing range of products. 3.) Product mix decision -. it means the complete set of product line produced and sold by the company.
2020-7-20 · Product line Decisions. The following types of product line decisions are related to the product line strategies that are planned activities of adding and deleting a particular product from the line. Line Stretching Decision. Product line stretching means to lengthen the current product line. It has three dimensions downward upward and both-ways.
Product positioning is both a concept and a process often requiring extensive market research and involving a conscious change in the promotional message. Line extensions occur when a company adds new items in the same market category. This is usually either up-market or down-market depending on the company s strategy and desired market growth.
2020-5-22 · Thus product line width is a depiction of the number of product lines which a company has. Products line depth. It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines the depth of the product mix is the total number of products within a product line.
See Page 1. 38. When making a product line decision a company may focus on lost ___ ___ and avoidable fixed costs or prepare comparative income statements. a. CONTRIBUTION MARGIN 39. Abba Inc. is considering dropping a product line. During the prior year the line had sales of 207 000 and a contribution margin of 124 000.
Product Line Decision. The following monthly segmented income statement is for South Side LLC. Management is concerned about the losses associated with product line A and is considering dropping this product line. Allocated fixed costs are assigned to product lines based on sales. If product line A is eliminated total allocated fixed costs are
However despite their significant role in product line research and practical applications only little effort has been devoted to compare and analyze decision modeling approaches. In order to address this shortcoming and to provide a basis for more structured research on decision modeling in the future we present a comparative analysis of
2015-5-26 · An introduction to product line decisions. A product line is a group of products that are closely related manufactured by a single company. This close relationship comes from several product attributes they function in a similar manner are sold to the same target customers are marketed in the same way or fall within the same price ranges.
Since marketers face imprecise goals we propose a multi-objective product line decision model for pruning or continuing product lines. Specifically this is done by using a fuzzy goal-programming method while validating it using a dataset (comprising of eighty thousand s) from the
The product package and labeling are also important elements in the product decision mix as they both carry brand equity through appearance and affect product performance with functionality. The level of product-support services provided can also have a major effect on the appeal of the product to a
Product Line Decision. The following monthly segmented income statement is for South Side LLC. Management is concerned about the losses associated with product line A and is considering dropping this product line. Allocated fixed costs are assigned to product lines based on sales. If product line A is eliminated total allocated fixed costs are
2021-7-18 · The product mix includes both product lines and product items. (i) Product Line Product line is a group of products that are closely related either because they satisfy a class of need or used together are sold to the same customer group are marketed through the same types of outlets or fall within given price ranges or that are considered
Decision-Oriented Modeling of Product Line Architectures Deepak Dhungana Rick Rabiser Paul Grünbacher Christian Doppler Laboratory for Automated
2021-7-10 · Product Line A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines
The following illustrates the profit of the company if the sedans product line is eliminated Therefore a decision to add or drop a product line should be based on the contribution margin and avoidable fixed costs. If the company dropped the sedans product line the company would lose 177 000 in total profits. Examples of Product Lines
2021-1-7 · Line filling is when you add more product items to the existing products to exploit the market gaps and decrease the competition. It could mean offering different colors and designs of the same product. Line stretching decision is when you increase the total number of products with the existing product
A product line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Maybe their function or channel distribution are the same or similar. Perhaps their physical attributes prices quality or type of customers are the same.
Figure 7.4 "Product Line Decision" shows the decision facing the manager at Barbeque Company whether to eliminate or keep the charcoal barbecue product line. Figure 7.4 Product Line Decision Figure 7.5 "Income Statement for Barbeque Company" presents the income statement for the past year separated by product line (this is often referred to as a segmented income statement ).
2012-4-6 · Decision to Add or Drop Product Line. A decision whether or not to continue an old product line or department or to start a new one is called an add-or-drop decision. An add-or-drop decision must be based only on relevant information. Relevant information includes the revenues and costs which are directly related to a product line or department.
2021-1-25 · Product Line Decision. The following monthly segmented income statement is for Thirst Quench a maker of soda sports drink and lemonade. Management is concerned about the losses associated with the sports drink and lemonade product lines and is considering dropping all product
2012-11-16 · In product line decision the marketer makes the decision regarding the product line length means the number of products in the product line. The product line may be short which means the marketer can increase the profit by adding a new product or there may be long product line. There are two ways of adding the product.
2019-12-24 · Product line filling involves adding a new product in the existing product line to face competition and increase consumer base. Under product line filling price of the new product is normally same. For example Maruti Suzuki introduced Alto when
Product Line Decision A group of products that are closely related they function in a similar manner are sold to the same customer group are marketed through the same type of out lets fall within given price ranges. The company must manage it product line carefully. It can systematically increase the length if its product line in two ways.
A product line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Maybe their function or channel distribution are the same or similar. Perhaps their physical attributes prices quality or type of customers are the same.
A product line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Maybe their function or channel distribution are the same or similar. Perhaps their physical attributes prices quality or type of customers are the same.
2013-7-23 · 1. Product Line Decisions Product Life cycle Seminar Presentation 2. What is a Product Line A product line is that combination of products which Belongs to a single manufacturer Shares similar Attributes Serves the common general purpose but Targets different market segments 3.
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